Tuesday, 30 October 2012

Will mobile website prop up your marketing efforts?

In this competitive marketplace, establishments explore avenues to find a way to outwit competition. More importantly, organizations are always on the lookout to find a solid platform to extend their reach and bring more customers under their fold. Mobile websites arising out of successful mobile website development programs are held as able allies to prop up marketing efforts and gain customer attention in the process. Will mobile sites built out of mobile website development programs provide thrust to your marketing campaigns?

Instant availability

While an establishment is all set to roll out marketing programs, it has to pick and choose channels that allow the company to get closer to the target audience. In this scenario where a company is gearing up to introduce marketing programs, a mobile website provides the much sought platform to launch such campaigns and lure customers’ attention. Most importantly, this site can get accessed instantly through browsers across varied devices including Android, Blackberry and iPhone.

Compatible across devices

By building a robust mobile site, an establishment is taking hold of a channel to widen its reach. In essence, the mobile site is compatible with different devices and works across the different device platforms, allowing the company to romp in more customers in the process. This extended reach afforded by the mobile site works in favor of the company that wants to roll out robust marketing campaigns.

Easy upgrades

One of the significant features of this site is the dynamic nature of the site, which paves way for easy update of content. With this flexibility afforded by the site, an establishment can upgrade easily or other promotional materials and increase the chances to attract customers’ attention.

Easily found

An establishment that wants to make the most of its online presence and extract benefits out of marketing campaigns can achieve desired results through the mobile site. With the sites recognized by industry-specific directories and other sources, finding such sites becomes easy for the visitors. This is a significant feature that enhances the value of mobile sites, and that allows establishments to gain good mileage out of marketing campaigns.

Easily shared

There are other significant elements that enhance the power of mobile sites, where such sites can be shared easily between users. By using the mobile site’s URL, a user can share this site through a simple link and through other social platforms, with other users. The site sets up a solid platform for an establishment to reach customers and gain their attention in the bargain.

Mobile sites resulting from mobile website development programs are built to provide an extended reach, allowing an organization to reap rewards out of marketing programs.

Thursday, 18 October 2012

Is mobile app development slated for further growth?

More than anything, mobile apps are now looked upon as a robust tool that can make a big difference to a business. This business-differentiation tool is put to diligent use to strengthen brand value, improve customer engagement and offer better customer service. As companies have realized the great potentials of mobile applications, enhancing performance through mobile apps has become a top priority for companies that want to bring more customers under their fold.

In their quest to build and extract mileage out of such apps, establishments turn their attention towards sources that roll out mobile app development programs and that introduce robust apps time and time again. In the recent past, there has been a steady rise in the demand for apps, where development companies have capitalized on this demand and introduced result-driven apps. With more improvements on the horizon, mobile app development is slated for further growth, as three important elements are set to trigger the growth of this program.

Adoption in early phases

Though mobile apps have made deep inroads and attracted the attention of organizations, utilizing mobile application platform to improve customer engagement hasn’t reached a saturated level. As companies have realized the significance of mobile apps and their potential to enhance customer engagement, there is demand for such applications. As the adoption is in its early phases, there’s great potential for companies to roll out development programs, introduce apps and attract the attention of organizations that want to enhance customer engagement.

Mobile budget priorities

With mobile apps promising a lot and delivering on all fronts, companies are keen to build robust apps to drive customer engagement and enhance brand appeal in the process. Most importantly, establishments that have just started allocating mobile budgets for multiplatform development are planning to increase their budgets to gain mileage out of such development. When mobile budgets of companies go up, there is a wealth of possibilities for mobile application development companies to introduce robust apps and cater to the growing demands of such companies.

Mobile first mindset

There are several reasons that have ignited the popularity of mobile apps, where organizations’ plan to tap into the potentials of mobile devices has fueled the popularity of such applications. As organizations look for ways and means to lure customer attention and enhance customer engagement, mobile apps set up an ideal platform for such companies to get closer to the target audience. In such a scenario, companies have turned their complete attention towards mobile apps, and the mobile first mindset adopted by organizations promises more opportunities for app development companies.

Mobile application development is slated for further growth, with three important elements igniting the growth of this development program.

Resource: mobile website development

Tuesday, 9 October 2012

Mobile web development – Some common problems

The significance of mobile sites is not lost upon organizations that want to get closer to the target audience. In a battle of products, promotions and strategies, companies tend to make use of mobile sites to spring a surprise on the target audience. With the increasing popularity of such sites, aspiring developers are called into action to bring out novel sites through effective mobile web development programs.

But there’s more to it than meets the eye and the development team romped in to provide the ideal solution has to overcome stiff challenges to build ideal mobile sites. While an enthusiastic developer is keen to build robust sites, there are some common problems that dot this niche and that make it difficult for the developer to create robust sites that work effectively on all platforms. What are the common problems that pervade this niche?

Failure to wear ‘all-platform’ outlook

Though the talk of developing mobile web site that functions on all devices pervades the mobile website development world, building mobile sites to reach out to all platforms is still not prevalent amid the developer community. By providing focal attention on the most popular platforms, developers fail to understand the significance of other devices and the need to build sites that prove to be a perfect fit for all platforms.

Influenced by marketing buzz

More often than not, development companies fall a prey to the marketing buzz that trumpets the significance of a couple of popular platforms. The dearth of reliable data that can guide a company to make result-driven decisions is yet another reason that results in development programs that target the most popular platforms. Teams involved in mobile website development programs should come out of this jinx, and develop sites that work well across several platforms.

Lack of mobile devices

Needless to say, enthusiastic developers launch into aggressive testing related to mobile devices to develop mobile sites that capture the attention of target audience. But, an average developer finds it hard to lay his hands on a variety of devices and delve deep into the mobile browser market. In finding it hard to go on an investment drive to know more about mobile devices, developers tend to dig into the popular platforms and build sites to cater to these popular platforms.

Before venturing to develop robust mobile sites, an aspiring developer ought to take note of some of the common problems that pervade this niche to roll out suitable measures and conquer such problems in a productive manner.

Friday, 5 October 2012

Android app development – Confusing Queries that Deserve Attention

Android has emerged as a popular operating system for tablets and smartphones. In the recent past, Android app development has picked up steam, and the very many Android apps that have been churned out during this period speak volumes about the popularity of this platform. Above all, Android has that magnetic power to lure that attention of aspiring developers who set out on a long journey to develop robust applications.

There are several strong points of this platform that work in favor of the enthusiastic developer. By taking note of the unique features of Android, developers can bring out apps that become the talk of the town. In the same breath, there are some confusing queries concerning Android application development that deserve proper answers. It is deemed ideal to find answers to these queries before setting out to gain good mileage out of this platform. Here are some perplexing queries that deserve your undivided attention.

What mix?

Android platform has earned an enviable reputation amid developers owing to its ability to bring out updates at regular intervals. In such a scenario, the developer involved in the Android app development program can make use of the opportunity to develop applications that suit different target versions belonging to this platform. Moreover, there is also the possibility of using third party APIs among other options, and an enthusiastic developer should identify the right mix before taking a plunge.

What devices?

Another critical component of the development program is the type of devices for which the Android app gets developed. As there is every possibility for new Android devices to hit the market, and as end users tend to opt for tablets as well as cell phones, this is a query that begs a proper answer. The type of device for which the app gets built ought to be decided even before the development program gets initiated.

What distribution channels?

Though an aspiring developer can extract the potentials of Google Android Market application to market the developed app in a diligent manner, there are other distribution channels that need to be considered to extend the reach of the developed application. The right mix pertaining to distribution channels deserves proper answer before a developer gets started with this development program.

What business model?

Most importantly, the business plan on which the app gets built produces a great impact on the reach pertaining to the application. In essence, the query regarding the business model has to be answered well before steps are being taken to develop a robust Android app.

Prior to getting initiated with the Android app development program, an enthusiastic developer should provide answers to confusing queries to get started in the right way.

Thursday, 4 October 2012

Mobile Consumer behaviour - Infographics

Have a look at the info-graphic which reveal a visual summary about how smartphones have become the vital part of every moment of user's daily lives. This was actually a study with Google and Ipsos OTX Media CT powers this info-graphic to reveal how the device has transformed consumer behavior.

Here is the link to download the original info-graphic: Understanding Mobile Consumer Behavior

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